New Photographic Society

From 1897 to 1921, the factory site of the Neue Photographische Gesellschaft (NPG) was located in Siemensstraße. The company, which employed around 1,200 people in 1910, was one of the best-known and largest producers of photographs, stereo photos and postcards during these years. In addition to photos from the colonies, popular motifs included pictures of emperors and fleet series.

With the serial production of colonial motifs, the NPG contributes to the dissemination of colonial knowledge. Above all, the picture postcards, which became a mass medium around 1900, led to a popularization of German colonial rule. In the "Kaiserpanorama", which is shown in many German cities, NPG image series can also be seen, such as a series of 64 stereo photos taken during the naval expedition to East Asia and the Pacific Islands from 1874 to 1877.